True Crime Live is a new daytime television program on HLN which focuses on high profile court cases, mysteries and criminal investigations.
HLN Originals are doing very well with ratings, but there seemed to be a disconnect between the live programming and the pre-produced originals. This program was developed to bridge the gap and create a smooth transition between live news and crime mysteries. Additionally, TCL created an opportunity to air special segments that promote pre-produced content while maintaining the rhythm and flow of the live show.
Working closely with the Art Director, Creative Director and Executive Producer, I lead the effort to execute the graphics package. My small team included a designer working full time and three animators who would assist when available. The biggest challenge was time. I needed to create the majority of the animations, and having so many 3-dimensional items (some with long render times) complicated the process.
After the final concept was selected, I animated pre-designed assets, developed new assets with in the brand, tested the package in studio and delivered final assets to the True Crime Live team.